The Royal Lily of Dubai
- by Al Jowder Flowers

Dubai, UAE — September 2025 — Al Jowder Flowers, the UAE’s leader in luxury floral artistry, proudly presents its newest creation for the Emirates First Class Lounge: The Royal Lily of Dubai. This majestic floral installation pays tribute to the city’s royal elegance, architectural grandeur, and timeless ambition.
Crafted under the artistic vision of Damien Overputte, Creative Designer at Al Jowder Flowers, The Royal Lily of Dubai draws inspiration from the Burj Khalifa’s towering spire and the sail-like silhouette of the Burj Al Arab. Deep pink-purple lilies — long associated with nobility, power, and passion — form the heart of the design, their bold color recalling the sunsets over the Arabian Gulf. Rising in stature, these blooms stand as floral monuments: a fusion of nature’s delicacy and Dubai’s architectural brilliance.
“This design is more than an arrangement — it’s a symbol of Dubai’s ambition and refinement,” says Damien Overputte, Creative Designer at Al Jowder Flowers. “Each lily is a promise of travel and discovery, echoing the luxury and excellence that define the Emirates First Class experience.”
Positioned as a centerpiece in the Emirates First Class Lounge, The Royal Lily of Dubai offers more than beauty — it is an invitation to travel. Its elegance reflects the discreet luxury and impeccable service awaiting passengers, while its stature serves as a reminder of Dubai’s skyline and the city’s role as a global hub of excellence. For travelers, it becomes both a starting point and a return — a floral emblem that celebrates Dubai’s unique spirit of ambition and luxury in motion.
About Damien Overputte
Recognized as the last protégé of legendary floral master Daniel Ost, Belgian designer Damien Overputte is internationally acclaimed for his artistry, precision, and innovation. Founder of DO Flowers, he has crafted bespoke installations for luxury weddings, five-star hotels, and grand cultural events across Europe and the Middle East. His philosophy — “The florist is the servant of a thousand thorns” — speaks to his deep respect for nature, craftsmanship, and the emotional power of flowers.
Now serving as Creative Designer of Al Jowder Flowers, Damien brings his world-class expertise to Dubai, blending European artistry with the UAE’s dynamic cultural landscape.
About Al Jowder Flowers
Founded in Dubai, Al Jowder Flowers specializes in luxury floral arrangements, bespoke installations, and premium delivery across Dubai and Sharjah. With over two decades of excellence, the brand has become the floral partner of choice for luxury clientele, Emirates Airlines, and high-profile cultural collaborations.
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