The Golden Ascent: A Living Sculpture of Ambition and Luxury

A Living Sculpture of Ambition and Luxury

Dubai, UAE — October 2025 — Al Jowder Flowers, Dubai’s leading name in luxury floral artistry, unveils its newest Emirates First Class Lounge installation: The Golden Ascent. More than a floral arrangement, this striking creation is a living sculpture that captures the emirate’s ambition, elegance, and spirit of elevation.

Crafted under the artistic direction of Damien Overputte, Creative Designer at Al Jowder Flowers, The Golden Ascent is a bold fusion of European refinement and tropical exoticism. It symbolizes Dubai’s skyline and the city’s unceasing drive toward growth and achievement.

An Ascent in Bloom

At the heart of the composition, Heliconia ‘She Kong’ rise dramatically, their vertical lines echoing the architectural power of Dubai’s iconic towers. They stand as emblems of aspiration, drawing the eye upward in a gesture of triumph and progress.

The golden spirit of the piece unfolds through its vivid sunset-inspired palette. Vanda orchids shimmer with radiant hues, spider chrysanthemums add depth in rich tones, and clusters of scarlet rosehips bring a jeweled vibrancy. Together, they form a luminous tribute to the warmth and splendor of Dubai’s desert evenings.

“The Golden Ascent is not simply floral art; it is a metaphor for travel and elevation,” says Damien Overputte, Creative Designer at Al Jowder Flowers. “It invites passengers to pause and contemplate before their own ascent — a final burst of beauty and inspiration before taking flight.”

A Tribute to Travel and Transformation

Positioned as a centerpiece in the Emirates First Class Lounge, The Golden Ascent turns waiting time into an encounter with art and storytelling. Like Dubai itself, it is both rooted in nature and shaped by vision — a testament to the city’s unique blend of culture, luxury, and global ambition.

About Damien Overputte

Damien Overputte, Creative Designer of Al Jowder Flowers, is internationally celebrated for his artistry and innovation. Recognized as the last protégé of legendary floral master Daniel Ost, Damien trained in Belgium and Japan before founding DO Flowers, a studio known for elegance and daring design. His works span luxury weddings, cultural landmarks, and international showcases such as the Brussels Flower Carpet. His philosophy, “The florist is the servant of a thousand thorns,” reflects his devotion to craft, beauty, and the power of flowers to connect people and places.

More Than Decoration

The Golden Ascent is not a bouquet — it is a monument to motion and luxury. It offers passengers a moment of contemplation before their own ascent, a reminder that every journey begins with inspiration.

As travelers pass through the lounge, they are invited to pause, breathe, and experience Dubai in floral form: ambitious, radiant, and always reaching higher.

About Al Jowder Flowers

With over 20 years of expertise, Al Jowder Flowers has redefined luxury floristry in Dubai. From bespoke event installations and weekly corporate décor to premium same-day delivery across Dubai and Sharjah, the brand is a trusted floral partner for Emirates Airlines, cultural institutions, and discerning clientele. Each creation tells a story — blending artistry, cultural heritage, and innovation.

Explore more at aljowderflowers.com.

Media Contact

Press Inquiries:
Al Jowder Flowers
press@aljowder.com
+971 56 6919 212