Welcoming Damien Overputte – A Visionary Floral Artist Joins Al Jowder Flowers
- by Al Jowder Flowers

We are honored to announce that Damien Overputte, a world-class floral designer and event stylist, has officially joined the creative team at Al Jowder Flowers in Dubai.
Damien brings decades of refined European mastery, Japanese precision, and a visionary artistic approach to floral design. His arrival marks a new chapter for our brand as we blend over 20 years of floral excellence in the UAE with his global reputation for artistry and innovation.
A Legacy of Craftsmanship and Innovation
As the founder and creative force behind DO Flowers, Damien has become a symbol of elegance, quality, and innovation in modern floral artistry.
· Training & Recognition: Trained in Belgium and Japan, Damien holds the prestigious Commerce de Qualité certificate from the City of Brussels, awarded for his exceptional service and mastery.
· Signature Creations: From crafting the celebrated Lady Forte Rose for the founder of Rocco Forte Hotels to serving on the creative committee of the spectacular Brussels Flower Carpet, his work reflects deep respect for nature, storytelling, and design excellence.
A Global Portfolio
Damien’s international career spans across luxury and high-profile occasions, including:
· Luxury weddings
· Grand-scale events
· Bespoke floral installations for world-class hotels
· Exclusive commissions for prestigious brands and gatherings worldwide
His portfolio showcases not only technical expertise but also an ability to infuse meaning and emotion into every arrangement.
Philosophy: Flowers as Living Stories
Damien’s design philosophy, “The florist is the servant of a thousand thorns”, as featured in Thursd, embodies his devotion to beauty, craftsmanship, and the emotional power flowers hold. Each creation is not just an arrangement but a living story designed to connect people, places, and emotions.
Discover More About Damien’s Artistry
Rocco Forte Hotels – Meet Damien Overputte
An exclusive feature by Rocco Forte Hotels introducing Damien as one of their trusted creative partners. The article highlights his craftsmanship, sustainability values, and the artistry behind his celebrated Lady Forte Rose creation.
For the Love of a Rose – Thursd Feature
Published on Thursd, this piece explores Damien’s floral philosophy: “The florist is the servant of a thousand thorns.” It reveals his devotion to storytelling through flowers, the balance of beauty and craftsmanship, and the passion that defines his artistry.
Bruxelles Secrète – Where to Buy Flowers in Brussels
A curated guide by Bruxelles Secrète featuring Damien’s DO Flowers as one of the city’s most distinguished destinations for floral artistry. The article celebrates his boutique’s quality, elegance, and innovative approach to modern flower design.
FlowerTime – Floreview
A Floreview feature on FlowerTime 2025, the biennial event crowning Brussels again as Europe’s floral capital. It showcases how Damien — in collaboration with Al Jowder Flowers and DO Flowers — brings his artistry to this grand stage with installations inspired by Belgian textile design, lace, and floral innovation.